三条纹

阿迪达斯三条纹
	三条纹的设计应用在鞋子和包装上
产品类型	企业识别
持有者	阿迪达斯
国家／地区	德国
建立	1949年，75年前
目标市场	全世界

三条纹（英语：Three stripes），是阿迪达斯的商标，由三条平行线组成，出现在阿迪达斯典型服装的侧面。阿迪达斯在历史早期就以这种品牌闻名，其所有者阿道夫·达斯勒将其描述为“三条纹公司”^[1]。

历史[编辑]

芬兰体育博物馆收藏芬兰运动鞋品牌Karhu Sports的一双40年代的三条纹鞋。根据另一个消息来源，三条纹标志是由阿迪达斯公司创办人阿道夫·达斯勒成立的，并于1949年首次用于鞋类，当时阿迪达斯才刚成立。继1952年夏季奥林匹克运动会办在芬兰赫尔辛基，阿迪达斯从Karhu Sports手中收购标志性的三条纹，价值为两瓶威士忌，而价格是1,600欧元^[2]^[3]^[4]^[5]。

1971年设计三叶草标志并于1972年推出，然后赶上1972年夏季奥林匹克运动会并在西德慕尼黑举行。这个标志一直持续到1997年，当时公司推出了“三条”标志（由当时的创意总监彼得·摩尔设计），最初用于设备系列产品。1949年注册的鞋款设计在侧面加入了三个条纹^[6]。

流行文化[编辑]

英国饶舌歌手女暴君在她的专辑Public Warning中的歌曲“Hoodie”中引用三条纹商标。这张专辑于2006年发行并进行多次混音，再次涉及到三条纹商标的引用。Hardbass Davay（爱沙尼亚）于 2016年创作了一首短片，名为“TRI POLOSKI”（字面上的意思是“三条纹”）。自1980年夏季奥林匹克运动会在苏联莫斯科举办，阿迪达斯或“三条纹品牌”一直是俄罗斯“gopniks”（俄罗斯下层村庄的典型帮派成员，沉迷于伏特加和重低音歌曲）的商标，因此成为Hardbass的主要主题。

参考文献[编辑]

^ The Adidas Logo. Logaster. 11 July 2012 [5 November 2013]. （原始内容存档于2022-05-08）. The company simple placed three black stripes on everything that they manufactured. Even this early in their history, the company was known for this branding. The owner of the company at the time liked to call his business “The three stripe company”. Even as new logos took the place of the old ones, the company would remain loyal to the three stripes look.
^ Simon Chadwick, Dave Arthur. International cases in the business of sport. Butterworth-Heinemann. 2007: 438. ISBN 978-0-7506-8543-6.
^ Weather, Sneaker. Karhu: The Brand That Sold Adidas The Three Stripes. Sabotage Times. Sabotage Times. [13 April 2017]. （原始内容存档于2019-07-19）.
^ Smit, Barbara. Pitch Invasion, Adidas, Puma and the making of modern sport. Penguin. 2007: 44. ISBN 0-14-102368-6.
^ Simon Chadwick; Dave Arthur. International cases in the business of sport. Butterworth-Heinemann. 2007: 438. ISBN 0-7506-8543-3.
^ Birthday of adidas. 阿迪达斯 website. [4 November 2013]. On 31 March 1949, this shoe was registered, along with the following three shoes, as a registered design through the patent lawyer Dr Wetzel. ^{[失效链接]}

外部链接[编辑]

A tale of three stripes and family strife （页面存档备份，存于互联网档案馆）
The 阿迪达斯 Three-Stripes Saga Continues （页面存档备份，存于互联网档案馆）
阿迪达斯 under the microscope (Ip Conference London 23 September 2008) （页面存档备份，存于互联网档案馆）
Three stripes? Think twice^{[失效链接]}, Newsletter - Spring 2009, TLT LLP
Bird & Bird 阿迪达斯’ three stripes trade mark: Should Freihaltebedürfnis (public interest) be considered in the infringement assessment? （页面存档备份，存于互联网档案馆）
阿迪达斯 defeated in ‘three-stripes’ trademark ruling （页面存档备份，存于互联网档案馆）

[1] The Adidas Logo. Logaster. 11 July 2012 [5 November 2013]. （原始内容存档于2022-05-08）. The company simple placed three black stripes on everything that they manufactured. Even this early in their history, the company was known for this branding. The owner of the company at the time liked to call his business “The three stripe company”. Even as new logos took the place of the old ones, the company would remain loyal to the three stripes look.

[2] Simon Chadwick, Dave Arthur. International cases in the business of sport. Butterworth-Heinemann. 2007: 438. ISBN 978-0-7506-8543-6.

[Sabotage-3] Weather, Sneaker. Karhu: The Brand That Sold Adidas The Three Stripes. Sabotage Times. Sabotage Times. [13 April 2017]. （原始内容存档于2019-07-19）.

[smit-4] Smit, Barbara. Pitch Invasion, Adidas, Puma and the making of modern sport. Penguin. 2007: 44. ISBN 0-14-102368-6.

[5] Simon Chadwick; Dave Arthur. International cases in the business of sport. Butterworth-Heinemann. 2007: 438. ISBN 0-7506-8543-3.

[6] Birthday of adidas. 阿迪达斯 website. [4 November 2013]. On 31 March 1949, this shoe was registered, along with the following three shoes, as a registered design through the patent lawyer Dr Wetzel. ^{[失效链接]}

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